Blog
SEO, E-Commerce & Strategy
Tactics and breakdowns from running real stores, growing real traffic, and building tools that solve actual problems.
Tools
Build Your Own Link in Bio Page (Free, No Monthly Fees)
Stop paying monthly fees for a simple link page. Build a custom link-in-bio page with drag-and-drop and export the HTML for free.
7 min read
Tools
How to Calculate Your Freelance Rate (Free Calculator)
Stop guessing what to charge. Enter your income target and expenses, and this calculator works backward to your hourly, daily, and project rates.
7 min read
SEO
Map Your Site's Topical Authority (Free Tool)
See exactly where your content clusters are strong, where the gaps are, and what to write next. Free topical authority mapping tool.
9 min read
Tools
Turn One Blog Post Into Social Content for 5 Platforms
Stop rewriting your blog posts for each social platform manually. This tool creates ready-to-post content for Twitter, LinkedIn, Instagram, Facebook, and Threads from any URL.
8 min read
E-Commerce
What Platform Should You Sell On? (Profit Margin Calculator)
Amazon, Shopify, Etsy, eBay, TikTok Shop, Walmart. Every platform takes a different cut. See your real profit margins side by side.
9 min read
SEO
Your OG Images Are Probably Broken (Here's How to Check)
Broken or missing OG images mean your content looks terrible when shared on social media. Here's how to check and fix them in under a minute.
8 min read
SEO
How to Find Internal Linking Opportunities on Any Website
Most sites have internal links scattered randomly. Here's how to find the ones you're missing and why fixing them is one of the fastest SEO wins you can get.
10 min read
SEO
Affiliate Revenue You're Missing: How to Find Opportunities in Existing Content
You already mention brands in your content. You're just not getting paid for it. Here's how to find affiliate opportunities hiding in posts you've already published.
9 min read
SEO
Free Thin Content Audit: How to Find Pages Hurting Your Rankings
Thin pages drag down your entire site in Google's eyes. Here's how to find them, decide what to do with them, and stop losing rankings to content you forgot about.
8 min read
Frequently Asked Questions
Mostly SEO, e-commerce, and content strategy. I write about what I actually work on: growing organic traffic, building tools, optimizing Shopify stores, and turning content into revenue. If I haven't done it myself, I don't write about it.
I aim for 2 to 4 posts per month. Every post includes original research, real examples, or a free tool. I'd rather publish one solid post than five thin ones.
Yes. Every tool I've built and linked here is 100% free with no sign-up required. No freemium gates, no email walls. I built them to solve my own problems and figured other people could use them too.
Absolutely. Most of what I write comes directly from managing $2M+/year in Shopify revenue at Quality Sewing and running my own stores. The SEO and content strategies apply to any e-commerce platform, but a lot of the specifics are Shopify-tested.
I take on select projects, mostly around SEO audits, content strategy, and Shopify optimization. If you've got a specific project in mind, reach out through the contact page and I'll let you know if it's a good fit.