What I Do
E-commerce management, digital marketing, and getting things shipped. I run online stores, grow traffic, and build the tools to make it all work.
E-Commerce Management
I run online stores across Shopify, Amazon, Walmart, Etsy, and TikTok Shop. Product listings, inventory, pricing, and making each platform actually perform.
- Multi-channel selling strategy and execution
- Product catalog management (5,000+ SKUs experience)
- Inventory forecasting and coordination
- Platform-specific tuning and testing
- Conversion rate improvements
- Customer experience improvements
$4M+
Annual Revenue Managed
5,000+
Products Managed
300%+
Traffic Growth
SEO & Content Strategy
SEO that actually ranks. I use Ahrefs, Screaming Frog, and Google Search Console to find opportunities, then execute with targeted content and technical fixes.
- Keyword research and competitor analysis
- Technical SEO audits and implementation
- Content strategy and blog development
- On-page SEO improvements
- Link building strategy
- Performance tracking and reporting
5K→22K
Organic Traffic Growth
6K→21K+
Ranking Keywords
0→DA 20
Domain Authority
Project & Operations Management
I spot the opportunity, build the plan, and execute it. At Quality Sewing I took over an underperforming online store and turned it into a $2M+/year operation. On my own, I've launched 5 brands from scratch. I know how to prioritize, delegate, and get things across the finish line.
- Figuring out where the growth is and going after it
- Identifying revenue opportunities and acting on them
- Delegating and managing freelancers and vendors
- Process building that scales (not just documentation)
- Multi-channel operations across 5+ platforms
- Grew Quality Sewing from 5K to 22K monthly organic visitors
5
Brands Built From Scratch
300%+
Organic Growth (Quality Sewing)
$4.5M+
Total Revenue Generated
Digital Marketing
Paid ads, organic content, email, social. I run campaigns across all of them and track what's actually working.
- Paid advertising (Google, Meta, TikTok)
- Email marketing and automation
- Social media strategy and execution
- Campaign performance analysis
- A/B testing and iteration
- Marketing calendar management
852%
Sales Growth
$60K+
Organic Conversions
200K+
Social Followers Built
Design & Creative Direction
Photoshop is my strongest tool. I've been making digital art and designs in it for over a decade, long before AI was a thing. I design, build, and ship. From mockups to full UI implementation, video edits to brand identities.
- Advanced Photoshop: digital art, compositing, photo manipulation
- UI/UX design and front-end implementation (Figma to code)
- Video editing and motion graphics (Premiere Pro)
- Brand identity, logos, and style guides
- Pitch decks, infographics, and marketing collateral
- Product mockups and 3D renders
10+ Years
Photoshop Experience
Figma
Design to Code
5 Brands
Visual Identities Built
Tool & App Development
I build React and Next.js tools that solve real problems and drive traffic. Calculators, databases, interactive features. If it helps users and ranks on Google, I've probably built one.
- React and Next.js web applications
- Custom Shopify app development
- 12+ interactive calculators (sewing, quilting, fabric)
- 10+ dating tools and generators
- Full-stack database apps (4,000+ records, search, filtering)
- API integrations and automation
30+
Custom Tools Built
12+
Interactive Calculators
4,000+
Database Records (Masterpiece Locator)
Tools & Platforms
How I Work
Understand
I audit what exists, look at the data, and figure out where the gaps are.
Plan
Prioritize by impact. Set goals the team can actually measure.
Execute
I do the work myself. SEO fixes, new tools, campaign launches, catalog updates.
Iterate
Check the numbers, find what worked, double down or pivot.
Real projects. Real numbers.
Case studies and work examples from $4.5M+ in total revenue generated.