What I Do
E-commerce management, digital marketing, and project leadership. I help businesses grow online through strategic execution and hands-on management.
E-Commerce Management
End-to-end management of online stores across Shopify, Amazon, Walmart, Etsy, and TikTok Shop. I handle product listings, inventory coordination, pricing strategy, and platform optimization to maximize sales and efficiency.
- Multi-channel selling strategy and execution
- Product catalog management (5,000+ SKUs experience)
- Inventory forecasting and coordination
- Platform-specific optimization
- Conversion rate optimization
- Customer experience improvements
$2M+
Annual Revenue Managed
5,000+
Products Managed
340%
Traffic Growth
SEO & Content Strategy
Data-driven SEO strategy that actually moves the needle. I use Ahrefs, Screaming Frog, and Google Search Console to find opportunities, then execute with targeted content and technical fixes.
- Keyword research and competitor analysis
- Technical SEO audits and implementation
- Content strategy and blog development
- On-page optimization
- Link building strategy
- Performance tracking and reporting
5K→22K
Organic Traffic Growth
6K→21K+
Ranking Keywords
0→DA 20
Domain Authority
Project & Operations Management
I spot the opportunity, build the plan, and execute it. At Quality Sewing I took over an underperforming online store and turned it into a $2M+/year operation. On my own, I've launched 5 brands from scratch. I know how to prioritize, delegate, and get things across the finish line.
- Full business growth strategy and execution
- Identifying revenue opportunities and acting on them
- Delegating and managing freelancers and vendors
- Process building that scales (not just documentation)
- Multi-channel operations across 5+ platforms
- Grew Quality Sewing from 5K to 22K monthly organic visitors
5
Brands Built From Scratch
340%
Organic Growth (Quality Sewing)
$4.5M+
Total Revenue Generated
Digital Marketing
Full-funnel marketing from awareness to conversion. I plan and execute campaigns across paid and organic channels, always focused on ROI.
- Paid advertising (Google, Meta, TikTok)
- Email marketing and automation
- Social media strategy and execution
- Campaign performance analysis
- A/B testing and optimization
- Marketing calendar management
852%
Sales Growth
$60K+
Organic Conversions
200K+
Social Followers Built
Design & Creative Direction
Photoshop is my strongest tool. I've been making digital art and designs in it for over a decade, long before AI was a thing. I design, build, and ship. From mockups to full UI implementation, video edits to brand identities.
- Advanced Photoshop: digital art, compositing, photo manipulation
- UI/UX design and front-end implementation (Figma to code)
- Video editing and motion graphics (Premiere Pro)
- Brand identity, logos, and style guides
- Pitch decks, infographics, and marketing collateral
- Product mockups and 3D renders
10+ Years
Photoshop Experience
Figma
Design to Code
5 Brands
Visual Identities Built
Tool & App Development
I build React and Next.js tools that solve real problems and drive traffic. Calculators, databases, interactive features. If it helps users and ranks on Google, I've probably built one.
- React and Next.js web applications
- Custom Shopify app development
- 12+ interactive calculators (sewing, quilting, fabric)
- 10+ dating tools and generators
- Full-stack database apps (4,000+ records, search, filtering)
- API integrations and automation
30+
Custom Tools Built
12+
Interactive Calculators
4,000+
Database Records (Masterpiece Locator)
Tools & Platforms
How I Work
Understand
I dig into your business, goals, and current state. No generic advice.
Plan
Clear priorities, realistic timelines, and measurable outcomes.
Execute
Hands-on implementation. I do the work, not just delegate it.
Iterate
Track results, learn from data, and continuously improve.
Ready to work together?
I'm looking for my next full-time role in e-commerce management, digital marketing, or growth. Also open to freelance projects that make sense.