Jesse Johnson portfolio preview on laptop

Jesse Johnson Digital Portfolio

$2.5M in personal brand sales. Five startups, all built from nothing. I've also managed $2M+ in e-commerce revenue for companies stuck overspending on ads, flipping their strategy to organic growth that actually compounds. SEO, web development, design, digital art, brand strategy.

I don't just plan it. I ship it. Every project here started as an idea I turned into something real and profitable.

Technical Architecture & Verified Telemetry

Engineering Case Studies

Rebuilt from the ground up: kinetic metric comparisons, interactive system flowcharts, and verified conversion pipelines from my key ventures.

Book Architecture Consultation
Venture: ShouldApply3 Months (Full Architecture & Launch)

ShouldApply: AI Job-Fit Scoring Engine & Programmatic H-1B SEO Architecture

Dataset-driven programmatic SEO engine indexing 12,500+ wage/role pages routing into automated resume scoring and ghost-job detection.

Client: ShouldApply

Application Conversion Rate

+484%
3.2%Legacy Manual Flow
18.7%Automated Agent Pipeline

Replacing generic lead forms with an instant interactive resume-to-listing fit score lifted visitor-to-scoring conversion by nearly 5x.

Verified Stack Components:
Node.jsPostgreSQLNext.js 16Gemini 2.5 FlashStripe Billing
Venture: DateIdeas6 Weeks (Tool Engine Architecture)

DateIdeas.com: 38 Interactive Tools & Kinetic Content Moat Architecture

Interactive dating decision engine combining 27 personality quizzes, 5 trip planners, and 5 couples games to achieve 207 ranking keywords in a hyper-competitive head query niche.

User Engagement Telemetry

Average Session Dwell Time

+514%
0:42Standard Blog Listicle
4:18Interactive Tool Suite

Interactive quiz state machines and real-time result calculations kept couples engaged over 5x longer than traditional editorial pages.

Verified Stack Components:
React 19Zustand 5HTML5 CanvasCloudflare Pages & WorkersResend API
Venture: Luxury Wall ArtOngoing Scaling ($120K+ Revenue)

Luxury Wall Art & Multi-Store E-Commerce: Headless Next.js + Masterpiece Discovery Platform

Hybrid architecture pairing Shopify’s trusted checkout with a Next.js App Router SEO engine indexing 6,580 museum artworks across 489 institutions, driving $120K+ in sales and DA 20.

Domain Authority & SEO

Organic Ranking Keywords

+920,000%
0March 2023 Launch
9,200+Compounding Footprint

Grew from zero ranking terms on a fresh domain to over 9,200 indexed keywords and Domain Authority 20 via structured content clusters.

Verified Stack Components:
Next.js 16Supabase PostgreSQLShopify GraphQL APIREST Webhook BrokerPartner Affiliate API
Enterprise: Quality SewingOngoing Management ($2M+/yr Revenue)

Quality Sewing & Vacuum: $2M+/Year Multi-Channel E-Commerce & Interactive Calculator Engine

Multi-channel e-commerce operations managing 5,000+ SKUs across Shopify, Amazon, Walmart, and TikTok Shop, lifting organic traffic from 5K to 22K via 10+ custom interactive quilting calculators.

Search Traffic Growth

Monthly Organic Traffic

+340%
5,000Baseline Organic Visits
22,000Active Monthly Visitors

Organic search traffic more than quadrupled as the custom calculators and optimized collection pages took dominant page-one Google rankings.

Verified Stack Components:
ReactShopify EnterpriseChannel Integration APIsYouTube Data API

SEO, KW Research, and Blogging

I create content that ranks. Using Google Analytics, Ahrefs, Screaming Frog, and Search Console, I find what people actually search for and build content around it. At Quality Sewing, I grew organic traffic from 5K to 22K monthly visitors. I've also taken a brand new domain from zero to 1,000+ top-100 keywords in under a year through targeted content and technical SEO fixes.

  • •Advanced SEO techniques including schema markup, internal linking, and site architecture
  • •Blog posts and landing pages written to rank and convert, not just fill a content calendar
  • •Keyword research using Ahrefs, SEMrush, and competitor gap analysis
  • •Technical audits with Screaming Frog to identify and fix crawl issues

Design & Illustrations

I make things look good. Product mockups, pitch decks, brochures, infographics, company profiles, and marketing materials. I work in Photoshop, Illustrator, Figma, and Canva. Whatever the project needs, I make it look professional and make sure it actually sells.

  • •Expert in Adobe Photoshop for mockups, composites, and product photography editing
  • •Pitch deck design that has helped secure funding and close deals
  • •Figma wireframes for UI/UX design and rapid prototyping
  • •Data visualization through infographics that make numbers easy to understand

E-Commerce & Social Media

I run e-commerce stores and manage social content across Shopify, Etsy, Amazon, Walmart, and TikTok Shop. I've personally managed over $2M in annual sales and grown multiple stores from zero to profitability. Product listings, paid ads, organic social. I handle all of it.

  • •Multi-platform management across Shopify, Amazon, Etsy, Walmart, and TikTok Shop
  • •Paid advertising on Meta, Google, and TikTok with positive ROAS across campaigns
  • •Social media content that actually gets followers and brings them back to the store
  • •Product photography and video production for listings and ads

Digital Art & Animations

I create digital art and have built two profitable art brands: The Dope Art (200K+ social following) and Luxury Wall Art ($120K+ in sales). My work has been featured in publications and shared by major brands. I also launched Eternal Royals, an NFT project that tied blockchain ownership to physical prints with embedded NFC chips.

  • •Built The Dope Art to 200K+ followers across Instagram, Facebook, and Pinterest
  • •Featured in publications including online magazines and brand collaborations
  • •Created viral content with individual pieces reaching millions of impressions
  • •Bridged digital and physical art by pairing NFTs with printed canvases and NFC chips for verification

See the tools behind the work

Free SEO and business tools I built and use daily.