Social Media Management

Multi-Platform Growth Strategy

Managing social media presence across TikTok, Instagram, Facebook, Pinterest, and more with focus on audience growth, engagement, and driving traffic to e-commerce stores.

Platform Strategy

I manage social media accounts across multiple platforms with tailored strategies for each. TikTok requires short, engaging video content that hooks viewers in the first second. Instagram rewards consistent posting and strong visual aesthetics. Pinterest functions more like a search engine, requiring keyword-optimized pins and boards. Facebook remains valuable for community building and certain demographics. Rather than posting the same content everywhere, I create platform-native content that works with each algorithm and audience expectation.

•Content calendar planning and scheduling across all platforms
•Video creation optimized for TikTok, Reels, and Shorts formats
•Visual identity maintained consistently across different networks
•Community management including comments, DMs, and engagement
•Analytics tracking with monthly reporting on key metrics
•Trend monitoring to capitalize on viral moments and formats

The Dope Art

I grew The Dope Art from zero to over 50,000 followers across Instagram, TikTok, and Facebook through strategic content planning and consistent engagement. The growth came from understanding what the target audience wants to see: bold, eye-catching artwork presented in inspiring contexts. I developed content themes, created a consistent posting schedule, and actively engaged with the art community.

Customer content showing their purchases built social proof. Behind-the-scenes content humanized the brand. Collaborations with other artists and creators expanded reach to new audiences.

50,000+

Followers Grown

Starting Point

IG, TikTok, FB

Platforms

26K+ Growth on Multiple Platforms

Pinterest-Driven Organic Growth

For Luxury Wall Art, Pinterest was the biggest organic traffic driver. I treated it like a visual search engine: keyword-optimized pin titles, descriptions, and board names targeting what people actually search for when looking for wall art. Every pin linked back to the Shopify store, turning discovery into sales.

The strategy contributed to $60K+ in organic conversions without spending on ads. Facebook and Instagram played supporting roles for community building and showcasing art in real settings, but Pinterest SEO was the core growth engine for this brand.

$60K+

Organic Conversions

Primary Channel

Platforms Managed

YouTube SEO

I handle YouTube SEO for Quality Sewing's channel, optimizing titles, descriptions, tags, and thumbnails to drive organic discovery. Sewing tutorials and product demos are a natural fit for search-driven video content, so I treat each upload like a blog post: keyword research first, then structured metadata that matches what people are actually searching for. I also work on playlist organization and end screen strategy to keep viewers on the channel longer.

•Keyword-optimized titles and descriptions for every video upload
•Custom thumbnails designed for click-through rate
•Tag strategy targeting long-tail sewing and quilting search terms
•Playlist curation to improve session duration and channel authority
•Analytics review to identify top-performing content and double down

Scheduling Posts

Managing multiple accounts efficiently requires the right tools and systems. I use Hootsuite and Facebook Business Suite to batch content creation and ensure consistent posting. I plan content calendars weeks in advance, batch-create graphics and captions, and schedule everything out. Platform-native analytics tell me what's working so I can double down. I track follower growth, engagement rate, reach, and the metric that actually matters: traffic and conversions driven to the store.

•Hootsuite for multi-platform scheduling and management
•Facebook Business Suite for Meta platform management
•Canva for quick graphic creation and templates
•Platform analytics for performance tracking and optimization

Social Media Content Creation

All graphics designed from scratch in Adobe Photoshop after researching each topic, audience, and platform. Every post starts with competitor analysis and keyword research before I touch a single layer.

•QuickLenders marketing materials, social posts, and branded graphics

•Social media hacks carousel series for engagement and shares

•SEO education content designed to build authority and drive follows