Seattle, WA
About Me
I've been selling things online since I was 15, starting on eBay and eventually building multiple e-commerce brands. Now I manage digital operations for a Seattle retailer while running my own projects on the side.
What I love most is taking something from zero and making it work. I've launched five brands, grown them to $4.5M+ in total sales, and served over 3,000 customers along the way. Each one taught me something different about product, marketing, and what actually moves the needle.
That same energy carries into the work I do for others. I've taken over e-commerce operations pulling in $2M+ a year, cut ad spend while growing organic traffic by 340%, and built 30+ tools to solve problems I kept running into. I don't just run campaigns or manage catalogs. I figure out what's not working, fix it, and build systems so it stays fixed.
$4.5M+
Total Revenue Generated
340%
Organic Traffic Growth
3,000+
Personal Customers
5,000+
Products Managed
Work History
From real estate to e-commerce, each role taught me something different about business, people, and getting things done.
E-commerce Manager
CurrentQuality Sewing•Seattle, WA
2022 - Present
Running the full e-commerce operation for a family-owned sewing and vacuum retailer with 50+ years of history.
Key Achievements
- Grew organic traffic from 5K to 22K monthly visitors (340% increase)
- Managing $2M+ in annual online revenue across multiple channels
- Oversee 5,000+ product catalog with pricing, inventory, and merchandising
- Shifted strategy from paid ads to SEO, dramatically reducing ad spend while increasing revenue
- Built 10+ custom tools including interactive calculators that drive engagement
- Expanded to multi-channel: Amazon, Walmart, TikTok Shop
Freelance Consultant
Self-Employed•Remote
2022 - Present
Providing SEO, design, and digital marketing services to clients in pharma, finance, and e-commerce.
Key Achievements
- Rocky Mountain Steel: Full branding package including company profile, infographics, case studies
- American Nutriceuticals: SEO blogging, keyword research, 3D product mockups, content strategy
- Multiple e-commerce clients: store audits, conversion optimization, paid ad management
Founder & Operator
2019 - Present
Built multiple digital brands from scratch. The Dope Art did $400K+ in art sales. Eternal Royals (NFT project) generated $2M+ in primary sales plus 10% commissions on $2M+ in resales. 3,000+ customers across all brands, both Etsy shops hold 5-star ratings.
Key Achievements
- $2.5M+ in combined brand revenue across art, NFTs, and e-commerce
- Eternal Royals: $2M+ NFT primary sales, 10% royalties on $2M+ in resales
- The Dope Art: $400K+ in custom art sales, 200K+ social media followers
- Created 9,000+ digital art assets for Eternal Royals collection
- 3,000+ personal customers across The Dope Art and Luxury Wall Art (both 5-star Etsy)
- Built Masterpiece Locator tool: 4,094 paintings across 455+ museums
Real Estate Agent
Premiere Property Group•Portland, OR
2013 - 2019
Residential real estate sales with focus on first-time homebuyers and investment properties.
Key Achievements
- Closed $20M+ in total sales volume
- Developed client relationships through digital marketing and referral networks
- Managed full transaction lifecycle from lead generation to closing
Education
University of Oregon
BS Political Science, Minors in Business Admin & Computer Science
Class of 2012
Skills & Tools
I'm a generalist by nature. I'd rather be good at many things than great at one. Here's what I work with regularly.
E-commerce & Platforms
SEO & Analytics
Design & Creative
Marketing & Ads
Development & Coding
Business & Operations
AI & Automation
How I Work
These are the principles that guide how I approach work. They're not just words on a page; they're how I actually operate.
Results Over Activity
I care about moving numbers, not checking boxes. Every project starts with "what does success look like?" and works backward from there.
Own the Outcome
I don't wait to be told what to do. If something needs fixing, I fix it. If there's an opportunity, I chase it.
Learn by Doing
I've built multiple businesses from scratch. That hands-on experience is worth more than any certification.
Data-Informed Decisions
Gut feelings are fine for brainstorming. But when it's time to commit resources, I want data backing the decision.