How to Find Internal Linking Opportunities on Any Website

Why Internal Links Move the Needle

Internal links do three things that directly affect your rankings. First, they help Google discover and crawl your pages. If a page doesn't have any internal links pointing to it, Google might not even know it exists. That's called an orphan page, and most sites have more of them than they think.

Second, internal links pass authority. When your homepage or a high-traffic blog post links to a deeper page, some of that page's "weight" flows through the link. It's not as powerful as a backlink from an external site, but it's free and you control it completely.

Third, they signal relevance. When you link from a blog post about "best wall art for living rooms" to your living room art collection using descriptive anchor text, you're telling Google those pages are related. That topical connection helps both pages rank better for their target keywords.

Here's the part most people miss: you probably already have the pages. You just haven't connected them.

The Manual Way (And Why It Breaks Down)

You can absolutely audit internal links by hand. Open each page, check what it links to, and figure out what it should link to but doesn't. For a 10-page site, that takes an afternoon. For a site with 50, 100, or 500 pages? It's brutal.

The real problem isn't just time. It's context. When you're staring at a blog post about canvas art sizes, you need to remember every other page on your site that's relevant. That collection page about oversized art. That FAQ about shipping large canvases. That other blog post comparing canvas sizes. You won't remember them all.

Paid tools like Ahrefs and Screaming Frog can show you link counts, but they don't tell you which specific pages should link to which other pages. They definitely don't suggest what anchor text to use. You still end up doing the actual thinking manually.

That gap is exactly why I built the Internal Link Finder. It crawls your site, analyzes every page's content using TF-IDF scoring, and tells you which pages should link to each other. You get specific anchor text suggestions, not just a list of URLs.

What a Good Internal Link Looks Like

Not all internal links are equal. A "click here" link in a sidebar isn't doing much for SEO. What actually moves rankings is a contextual link with descriptive anchor text, placed naturally within the body content of a relevant page.

Let me give you a specific example. Say you have a blog post titled "How to Choose Wall Art for Your Office" and a collection page for "Wall Street Canvas Art." If your blog post mentions office wall art but doesn't link to that collection, you're missing a connection Google would love to see. The fix:

• •Find the right sentence. Something like "Bull and bear art is especially popular in financial offices."
• •Add a natural link. Turn "bull and bear art" into an anchor that points to your Wall Street collection.
• •Keep the anchor text descriptive. "Bull and bear art" tells Google what the target page is about. "Click here" tells Google nothing.
• •Don't overdo it. Two to five internal links per post is the sweet spot. Stuffing 20 links into a 1,000-word post looks spammy.

How the Tool Finds Opportunities You'd Miss

When you run a site through the Internal Link Finder, it does a few things behind the scenes that would take hours by hand.

It crawls every page and extracts the title, headings, and body text. Then it runs TF-IDF analysis across all pages to figure out what each page is actually about, filtering out common boilerplate and site-wide terms that would create noise. A word like "canvas" on an art site shows up everywhere and doesn't help identify what makes one page different from another. The tool accounts for that.

From there, it scores every possible page pair for relevance. Title overlap gets the most weight, then heading matches, then body content. Pages with high relevance scores that don't already link to each other become recommendations. Each recommendation comes with suggested anchor text pulled directly from the source page, ready to copy and paste.

The results also flag orphan pages. Those are pages on your site with zero internal links pointing to them. They're essentially invisible to Google. I found 14 orphan pages on one of my sites that I had completely forgotten about. Some of them had decent content that just needed a few links to start ranking.

What to Fix First

After you run the audit, you'll probably get a long list of recommendations. Don't try to do everything at once. Prioritize like this:

• •Orphan pages first. These have zero inbound links. Even one or two relevant internal links can get them into Google's index and start pulling traffic. This is the fastest win.
• •High-relevance recommendations next. The tool scores each recommendation. Start with the ones marked "High" because those page pairs have the strongest topical connection.
• •Top-traffic pages. If your most-visited blog post doesn't link to relevant product or service pages, you're wasting that traffic. Add links from pages that already get eyeballs.
• •New content going forward. Once you've cleaned up existing links, make internal linking part of your publishing process. Every new post should link to 2-5 relevant existing pages.

The Compound Effect

Internal linking isn't glamorous. Nobody's writing LinkedIn posts about how they added contextual links between blog posts and watched their DA climb. But that's kind of the point. It's a ranking factor you have complete control over, and most of your competitors are ignoring it.

When I ran this process across my three e-commerce sites, the pattern was the same every time. Pages that had been stuck on page two for months moved up after getting 3-4 relevant internal links. Not because the content changed. Not because I built backlinks. Just because Google could finally see how those pages connected to the rest of the site.

The data backs this up. LuxuryWallArt.com went from 0 to 7,400+ ranking keywords over 18 months, and internal linking was one of the three biggest levers. The other two were content and technical SEO. All three work together, but internal links are the one you can fix in an afternoon.

I built the tool because I got tired of doing this manually across hundreds of pages. Now I run it every time I publish a batch of new content. Takes five minutes. Catches things I would have missed.